the shag

beach paste


a styling paste that creates beachy, lived-in texture with a matte finish.

recommended for

all hair types.

  •  texture and volume – creates touchable texture and builds body
  •  matte finish – provides a dry, matte finish
  •  absorbs oil – absorbs excess oil helping to extend the life of a hairstyle
how to use

work between hands to activate. apply to mid-lengths and ends for texture an definition or to roots for volume and lift. use alone or layer with styling products for extra texture and style support.